Toronto City Council will be deciding whether or not to approve a $5 million loan request by the city zoo in order to pay for an after-hours light exhibit to attract new guests.
As the CBC reports, the light show is known as the “Lumina Experience” and would consist of displays created by Montreal-based Moment Factory.
Moment Factory has created exhibits all over the world including Japan and Singapore. The Singapore Zoo’s exhibition is called “ Rainforest Lumina”.
CEO Dolf DeJong says he hopes the light show would bring in hundreds of thousands of visitors for the next three years.
“This is an important initiative because what it does is highlight our mission,” he told CBC. “It highlights connecting people to the natural world and does it in a way that we believe people are going to be really excited about and come out and see.”
Toronto Mayor John Tory’s office said in an email that the mayor “recognizes that winter can present attendance challenges for Toronto attractions including the zoo.”
“He understands that the zoo, like many other attractions around the city, is making a special effort to find innovative ways to use its public spaces year round and attract more visitors,” the statement said.
The zoo’s attendance and revenue
“We want this to be something that’s accessible to people from all walks of life and gets them out to the zoo if they haven’t been in a while,” DeJong said. “Our goal is to bring people out to the zoo, to connect them to nature… We think we’ll see some people who haven’t visited the zoo in a long time.”
Tickets are expected to cost $15 per child and $25 per adult.
City council will be making its decision on the loan on March 27. What do you think? Should the loan be approved? Let us know down below.