An ad campaign from the Canada Pension Plan that has been airing during prime-time slots on Canadian television has some scratching their heads.
The $300,000 ad campaign has some Canadians crying foul, wondering why their tax dollars are being spent to advertise a fund that Canadians are required to, by law, contribute to.
Why is money being spent to advertise something that is mandatory?
Starting in 2019, the federal government increased the amount of CPP taken off of paycheques to 5.1%. This is the first increase in a set of five that aims to increase the CPP amount by 1%.
It’s an unfortunate truth, but it seems as though more and more Canadians are getting used to having their tax dollars mismanaged. It also reaffirms suspicions of the public that our government is growing increasingly out of touch with the general population.
How could a government that puts its people as the top priority possibly spend $300,000 on commercials that air during playoff football games, or IIHF hockey games?
The investment board of the CPP says that the ad campaign has nothing to do with the increasing CPP deduction or the upcoming federal election. Instead, the board says that the commercials are necessary to change the public perception of the CPP.
Most Canadians believe there won’t be any money remaining for them when they retire. What do you think? Do you believe a commercial would change your perception on a government agency? Let us know.