The average bald man would pay as much as $30,000 to restore hair to their heads, finds a study from Appalachian State University.
The report surveyed 151 bald men and determined that they would gladly part with thousands of dollars for even slight improvements to their hairline.
151 American bald men responded to the survey. The sample represented a diverse array of baldness from pronounced widow’s peaks to total hair loss.
The men were first asked to rate their baldness using the Norwood Baldness Scale, a seven category scale that ranks baldness from “1” (no hair loss) to “7” (cueball).
The overwhelming subjects were surprisingly young. 71 per-cent aged 18 to 35. They also generally exhibited shame for their baldness, with 23 per cent saying they concealed their hairline with hats and more than a third reporting that they’ve attempted a comb-over.
Spend that money
On average, the men were willing to pay between $5,000 and $6,000 per Norwood category. Taken to its greatest extreme, this means that the men valued a move from total baldness to complete hair at roughly $30,000.
Yes, you read that correctly. It is the same as the current median annual income for a U.S. citizen.